Exercise in marketing

Cam Hui‘s thoughts on re-branding the oil sands is brilliant, especially the following:

* The jungle (think hot, steamy and snake infested) has now become the rain forest.
* Swamps (aligators and mosquito infested, etc.) are now wetlands.

I will add another example: Global warming becoming Climate Change. This way you do not necessarily have to have the climate warming in order to score your political points.

More relevantly to the financial domain, perhaps “Financial Advisers” should be re-branded to “Financial Salespeople”.